About

Hello and welcome to Flava Jewelry!

My name is Laryssa Massafera, and I am the founder of Flava Jewelry.

I love to live! People always say that I am a hard-working woman, and that I hardly ever give up on things. I believe that we only have one life, and we have to strive to achieve that which makes us happy and fulfilled, right? 

This is why I decided to roll up my sleeves and work hard to bring the best of everyday jewelry to you.

I have had a difficult but rewarding journey for the last seven years in Canada as a Brazilian entrepreneur. Due to my 5 years of experience working in the high-end jewelry industry, I learned a lot about the jewelry universe and connected with the best suppliers in Canada. In addition, I graduated in marketing, which has always been my passion. Due to that, I decided to challenge myself in this universe, studying and updating myself with the new trends and making Ella Jewelry shine.

When I started working in this industry, I knew that I could not afford to purchase goods like this for myself. So, I asked, "What kind of high quality, beautiful jewelry might fit my own budget?" This question has guided the vision of Ella Jewelry, which is dedicated to providing affordable, high-quality jewelry to an inclusive and modern Canadian crowd.

It is a hustle to be an entrepreneur, a small business, a foreigner and a woman. However, I truly believe that the sky's the limit for our dreams.

Ella Jewelry is a Canadian online jewelry store, and you will be able to find our selection online. Not only that, we offer jewelry consultations to customize your dream piece or to help you find what you are looking for.

Ella Jewelry is inspired by diversity. Look your best, at affordable prices. 

Our jewelry is inclusive, and we aim to make everybody look good in an affordable way. 

Look good wherever you are and whatever you’re doing. Be YOUR classic self!